Business: A Changing World, 4/e O.C. Ferrell,
Colorado State University Geoffrey Hirt,
DePaul University
Dimensions of Marketing Strategy
Chapter Outline
| | | Product StrategyDeveloping New Products Classifying Products Product Line and Product Mix Product Life Cycle Identifying Products |
| | | Pricing StrategyPricing Objectives Pricing Strategies |
| | | Distribution StrategyMarketing Channels Intensity of Market Coverage Physical Distribution Importance of Distribution in a Marketing Strategy |
| | | Promotion StrategyThe Promotion Mix Promotion Strategies: To Push or Pull Objectives of Promotion Promotional Positioning |
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