| Business: A Changing World, 4/e O.C. Ferrell,
Colorado State University Geoffrey Hirt,
DePaul University
Business in a Borderless World
BATW ExercisesCulture can present a serious obstacle in doing business outside of your native
country. If you do not know and understand the proper rules of etiquette in a
business situation, you could quickly find yourself in a lot of trouble - not
to mention losing that big international account. Use the Business Around the
World Map to find out what gestures are common in Asian countries and how
they differ from those in the Middle East. How do there differ from what you know
of American cultural gestures?
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