What Is Selling?
What Salespeople Are Paid to Do
Why Choose a Sales Career?
Is a Sales Career Right for You?
Success in Selling-What Does It Take?
Relationship Selling
Sales Jobs Are Different
What Does a Professional Salesperson Do?
E-Selling: Technology Used by Salespeople
Relationship Marketing
Levels of Relationship Marketing
The Plan of This Textbook
Building Relationships through the Sales Process