| ABC's of Relationship Selling, 7/e Charles M. Futrell,
Texas A&M University
Sales Knowledge: Customers, Products, Technologies
Chapter ObjectivesSuccessful salespeople are knowledgeable individuals. Many salespeople are experts in their field. After studying this chapter, you should be able to:
Explain why it is so important to be knowledgeable. |
| | | Discuss the major body of knowledge needed for increased sales success. |
| | | Illustrate how to use this knowledge during the sales presentation. |
| | | Explain the main technologies used by salespeople. |
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