I. P & G Changes Priding Strategy to Meet Private-Label Threat
II. Marketing Challenges Addressed in Chapter 12
III. A Process for Making Pricing Decisions
A. Strategic pricing objectives
B. Estimating demand
C. Estimating costs
D. Analyzing competitor’s costs and prices
IV. Methods Managers Use to Determine an Appropriate Price Level
A. Cost-oriented methods
B. Competition-oriented methods
C. Customer-oriented methods
V. Deciding on a Priced Structure: Adapting Prices to Market Variations
A. Geographic Adjustments
B. Global Adjustments
C. Discounts and allowances
D. Differential pricing
E. Product-line pricing adjustments
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2001 A McGraw-Hill Online Learning Centre