I. The Changing American Menswear Market
A. The impact of unfavorable macroenvironmental trends
B. Is success impossible in the face of unfavorable trends? II. Marketing Challenges Addressed in Chapter 3 III. Swimming Upstream or Downstream: An Important Strategic Choice IV. Macro Trend Analysis: A Framework for Assessing Market Attractiveness
A. The demographic environment
B. The sociocultural environment
C. The economic environment
D. The political/legal environment
E. The technological environment
F. The physical environment V. Environmental Analysis Guides Marketing Decision Making
A. Prioritizing trend categories
B. Information sources and outputs of macro trend analysis
C. Anticipating and responding to environmental change | 
2001 A McGraw-Hill Online Learning Centre