Complete rewrites of four chapters that students found especially challenging:
Ch. 5 Coordinated Management of Meaning (Pearce and Cronen)
Ch. 16 Adaptive Structuration Theory (Poole)
Ch. 21 Dramatism (Burke)
Ch. 22 Narrative Paradigm (Fisher)
Examples throughout the book updated
"Second Look" citations updated to reflect recent research
Improved cartoons throughout, to better illustrate theoretical points
Appendix D expanded to include annotation of theory feature that a film illustrates
New Appendix E the National Communication Association Ethical Code
Online Learning Center: The text will integrate Online Learning Center resources, and indicate places in text that are supported by features and tools on the Web site.
Em Griffin's Web site: www.afirstlook.com contains theories found in previous editions. It also includes a page of "best practices" for teaching communication theory. The feature film section has been updated and includes recently released films that illustrate communication theories.
Additions and rewrites of these chapter sections:
Ch. 1 Talk About Theory - new commercial is analyzed
Ch. 3 Mapping the Field - addition of ethical tradition
Ch. 7 Interpersonal Deception Theory - Simply 18 proposition, new critique
Ch. 8 Constructivism - Message design logic section
Ch. 9 Social Penetration Theory - Rewards/Costs in social exchange, Introduction to Influence section, Introduction to Organizational Communication
Ch. 18 Cultural Approach to Organizations - Ritual
Ch. 19 Critical Approach to organizations - Resisting discursive closure
Introduction to Media and Culture - Extended discussion of Postmodernism
Ch. 23 Technological Determinism - New media and internet
Ch. 27 Agenda-Setting Theory - New agendas
Ch. 30 Face-Negotiation Theory - Face Work of Goffman, Brown, and Levinson
Ch. 33 Standpoint Theory - Critique
Ch. 34 Muted Group Theory - Women and the Internet
End-of-chapter "Conversations" section presents a brief overview of the video clip highlighting the featured theorist for the chapter, and prompts students to use their Conversations 2.0 CD to view the video.
To obtain an instructor login to the Online Learning Centers, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2003 McGraw-Hill Higher Education