QUESTIONS TO SHARPEN YOUR FOCUS

1		Can you think of five different words or phrases that capture the idea of message elaboration?
2		What peripheral cues do you usually monitor when someone is trying to influence you?
3		Petty and Cacioppo want to persuade you that their elaboration likelihood model is a mirror of reality. Do you process their arguments for its accuracy closer to your central route or your peripheral route? Why not the other way?
4		Students of persuasion often wonder whether high credibility or strong arguments sway people more. How would ELM theorists respond to that question?