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Multiple Choice
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1

The theorist associated with technological determinism is
A)Barthes.
B)McLuhan.
C)Hall.
D)Gerbner.
2

Which of the following phrases is McLuhan known for uttering?
A)The medium is the message.
B)The medium is the massage.
C)The medium is the mass-age.
D)All of the above.
3

McLuhan had his academic training in what area?
A)English literature
B)media studies
C)computer science
D)communication
4

The invention of the telegraph occurred at the beginning of which age?
A)tribal
B)print
C)literate
D)electronic
5

According to McLuhan the invention that changed life on earth the most was the
A)printing press.
B)phonetic alphabet.
C)telegraph.
D)all of the above
6

McLuhan believed that the primary cause of cultural change was caused by
A)population increase.
B)vaccines for disease.
C)channels of communication.
D)government sanctions.
7

According to McLuhan which age jarred people into civilized private attachment?
A)the print age
B)the tribal age
C)the literacy age
D)the electronic age
8

Which of the following are characteristics of hot media?
A)They are aimed at a single receptor.
B)They are high definition, usually multiple channel messages.
C)They require little work on the part of the viewer.
D)All of the above.
9

Which of the following would be considered cool media according to McLuhan?
A)a newspaper
B)a photograph
C)radio
D)TV
10

Which of the following are characteristics of cool media?
A)They tend to focus on one sense like hearing.
B)They allow the receivers to insert themselves into the story.
C)They tend to be emotionally involving.
D)all of the above
11

According to McLuhan, which of the following would be considered hot media?
A)newspapers
B)magazines
C)radio
D)all of the above
12

Postman believes that the world is now a technopoly because
A)we find satisfaction in technology.
B)we take order from technology.
C)we seek authorization from technology.
D)all of the above
13

McLuhan and Postman agree that each new technology
A)has made the world a more friendly place.
B)has made communication better and easier.
C)should be tested before being adopted.
D)takes time to adjust to.
14

Which of the following is a legitimate critique on McLuhan?
A)It is difficult to prove that the printing press was the main catalyst for nationalism.
B)Because no one is certain what he meant it is hard to say he's wrong.
C)Because of the deterministic nature of the theory it is hard to stand objectively outside of it.
D)all of the above
15

McLuhan's theory can be proven by looking at
A)the changes in politics ala Bill Clinton's unique campaigning.
B)the changes in education in that children today learn differently with technology than children of the past.
C)the way that sex is displayed on TV, making us feel more involved on a personal level.
D)all of the above
16

The printing press was invented between the print age and the electronic age.
A)True
B)False
17

McLuhan is well known for his phrase, "the medium is the message."
A)True
B)False
18

According to McLuhan, TV is a cool medium because it requires little effort to fill in the blanks in what is presented.
A)True
B)False
19

One of the main differences between hot and cool media is that cool media are aimed at a single sense receptor.
A)True
B)False
20

Postman argues that we have become a technopoly because we are dominated by our technological tools.
A)True
B)False





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