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Multiple Choice
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1

The theorist associated with semiotics in Griffin's discussion is
A)McLuhan.
B)Hall.
C)Barthes.
D)Burke.
2

Many of Barthes' ideas come from
A)Saussere.
B)Marx.
C)Aristotle.
D)Nietzche.
3

According to semiotics, a sign is
A)anything that stands for something else.
B)something that people watch for in a religious sense.
C)the combination of signifier and signified.
D)all of the above
4

According to Barthes, the ____________ represents the actual object.
A)sign
B)signifier
C)signified
D)none of the above
5

According to Barthes, the ________________ represents the ideology or idea that comes with seeing something.
A)sign
B)signifier
C)signified
D)none of the above
6

Which of the following statements is true?
A)What is signified can have more than one meaning.
B)Signs are best understood as separate from a system.
C)A signifier represents the thought associated with something like a yellow ribbon.
D)all of the above
7

Barthes' concern with semiotics is to help people realize that certain systems
A)create a state of normalcy that is difficult to change.
B)are made up of several different parts.
C)have different types of signs.
D)none of the above
8

The sign that was the focus of Griffin's discussion of Operation Desert Storm was
A)the scud missile.
B)the news anchor.
C)a yellow ribbon.
D)the economy.
9

According to Barthes, every ideological sign is the result of two interconnected sign systems. Of these the first one is
A)strictly descriptive.
B)strictly prescriptive.
C)strictly connotative.
D)none of the above
10

The biggest problem with mythic signs is that
A)the signifier is more powerful than the signified.
B)they are always being reconstructed.
C)they reinforce the dominant values of the culture.
D)all of the above
11

In the discussion of the Gulf War, Griffin suggests which of the following is signified by the yellow ribbon?
A)intercept scud missile
B)guide smart bomb
C)victory over Saddam
D)all of the above
12

Barthes argues that every ideological sign is made up of ___ separate sign systems.
A)two
B)three
C)four
D)none of the above
13

Semiotics suggests that TV ads
A)drive the economy and are therefore necessary.
B)reaffirm the values of the status quo.
C)are saturated with fantasized themes.
D)b and c
14

The product identified in this chapter dealing with Michael Jordan is:
A)Ball park hot dogs
B)Everyready batteries
C)Gatorade
D)Hanes
15

Griffin uses the example of which female pop star to talk about how signs like open sexuality can be used for empowerment against traditional roles?
A)Cher
B)Madonna
C)Janet Jackson
D)Britney Spears
16

Barthes was concerned with the types of signs that represent and perpetuate dominant values of society.
A)True
B)False
17

According to Barthes' theory, the signified is the meaning that comes to mind when we see the signified.
A)True
B)False
18

Barthes believes that we need to study signs more carefully because they represent more than what we see; they are the means for reinforcing the dominant values of culture.
A)True
B)False
19

Generally speaking, the media weaken the power of many signs.
A)True
B)False
20

One problem with the semiotic approach is that it can be seen as a conspiracy theory suggesting that all signs support a power imbalanced system.
A)True
B)False





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