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Multiple Choice
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1

The agenda setting theory fits under which research tradition?
A)objective
B)semiotic
C)rhetorical
D)phenomenological
2

The original argument in the agenda setting theory was that the media
A)tell us what to think about.
B)tell us what to think.
C)deliberately attempt to influence views on certain issues.
D)none of the above
3

McCombs and Shaw were scholars in which area of communication?
A)interpersonal
B)computer mediated communication
C)organizational communication
D)journalism
4

The study that launched their formal thinking about the theory came during the _____ presidential race between Nixon and Humphrey.
A)1964
B)1968
C)1972
D)1976
5

After studying the media and public agenda during the election, they determined that there is a
A)causal relationship between media and voter agenda.
B)correlational relationship between media and voter agenda.
C)weak relationship between media and voter agenda.
D)none of the above
6

The person who makes the final decision about what will become news and what won't is the
A)anchor person.
B)gatekeeper.
C)president.
D)none of the above
7

Which Democratic presidential candidate lost the election over the Willie Horton prison fiasco?
A)Walter Mondale
B)Bill Clinton
C)Michael Dukakis
D)Al Gore
8

Which Republican president found out the power of the media agenda when he went back on his pledge of "no new taxes?"
A)Ronald Reagan
B)George Bush
C)Bob Dole
D)Richard Nixon
9

Major papers like the New York Times get about ____ percent of what they print from press releases and press conferences.
A)30
B)40
C)50
D)60
10

The need for orientation arises from high needs for relevance and
A)curiosity.
B)uncertainty.
C)knowledge.
D)none of the above
11

According to agenda setting theory, the process of transferring the salience of certain attributes is called
A)indexing.
B)framing.
C)orientation.
D)correlation.
12

Which of the following terms is not a strategy associated with framing?
A)selection
B)emphasis
C)slandering
D)elaboration
13

McCombs and Shaw have changed the scope of their initial argument of agenda setting theory to say that the media
A)tell us what to think about.
B)tell us what to think.
C)tell us what to do.
D)none of the above
14

Shaw and McCombs have suggested a media function called agenda-melding. The first assumption in this process is
A)that people are mentally unstable.
B)that most of us have a high need for affiliation.
C)that people need to be heavy consumers of media.
D)none of the above
15

The problem with the use of the word framing is that
A)it is used by some theorists to cover too much ground.
B)they are more agenda driven that theorists recognize.
C)a and b
D)none of the above
16

The original argument that came from the agenda setting theory stated that "the media does not tell us what to think, but it does tell us what to think about."
A)True
B)False
17

The basis for this theory came from a study done during the Kennedy-Nixon presidential race in 1960.
A)True
B)False
18

The person who makes the final decision on what is actually considered news is the gatekeeper.
A)True
B)False
19

Viewers will most likely be affected by stories that cover issues where people have high amounts of uncertainty about what to believe.
A)True
B)False
20

The reason some issues seem to become more important is the media's ability to make them more salient.
A)True
B)False





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