Site MapHelpFeedbackMultiple Choice
Multiple Choice
(See related pages)



1

The primary research method associated with this theory is
A)rhetorical criticism.
B)surveys.
C)media effects.
D)ethnography.
2

The theorist behind speech codes theory is
A)Festinger.
B)Barthes.
C)Tannen.
D)Philipsen.
3

One of the dominant findings in Philipsen's research of the Nacirema speech community is their concern with
A)making a living.
B)metacommunication.
C)resolving conflict.
D)none of the above.
4

Philipsen's goal in his research was to
A)demonstrate how different cultures could balance change.
B)demonstrate the value of ethnography over other research methods.
C)develop a general theory capturing the relationship between communication and culture.
D)all of the above.
5

Philipsen's speech codes theory seeks to answer questions about
A)the existence of speech codes.
B)the way speech codes can be discovered.
C)the force speech codes have on people within a culture.
D)all of the above.
6

According to Philipsen, a distinctive culture will always have
A)conflict.
B)a distinctive speech code.
C)people who view it as limited.
D)none of the above.
7

Based on Philipsen's findings, which of the following is true about the Teamsterville speech code?
A)People were defined as a bundle of social roles.
B)The men gauge their relative self-worth by the style of speaking that goes with the neighborhood.
C)Speech is not a valued resource for dealing with people of lower status.
D)all of the above.
8

What is the term in Teamsterville that refers to the worth that an individual has by virtue of being human?
A)dignity
B)honor
C)respect
D)envy
9

There are several elements that set communication apart from speech codes in Nacirema. Of these, which one is marked by people being totally for the other person?
A)supportive
B)open
C)closed
D)biased
10

A public confrontation in which one party invokes a moral rule to challenge the conduct of another is called
A)a totemizing ritual.
B)a social drama.
C)a speech code.
D)all of the above.
11

Which of the following is true about a performance ethnography?
A)Performance is both the subject and the method.
B)A suspension of disbelief on the part of both parties is required.
C)The best type of ethnography is one that can be performed going beyond thick description.
D)all of the above.
12

The groups that are most often depicted in performance ethnographies are
A)senior citizens.
B)the middle class.
C)marginalized groups.
D)blue collar workers.
13

The reason that marginalized groups are most often depicted in performance ethnographies is
A)they have the least to lose by letting people into their lives.
B)they are fun to parody.
C)they are not passive and create a sense of cultural dignity.
D)none of the above.
14

Why is Philipsen criticized in his research methods?
A)He tries to generalize across cultures.
B)He believes other research methods are valueless.
C)He talks about the traditional goals of science which is inconsistent with his efforts.
D)a and c.
15

Two of the main areas that critics claim that Philipsen overlooks are
A)conflict and face saving.
B)power and public speaking.
C)marriage and family.
D)power and cultural determinism.
16

Speech codes theory gathers its data through the use of surveys.
A)True
B)False
17

Philipsen's term speech code refers to a socially constructed system of terms, meaning and rules pertaining to communicative conduct.
A)True
B)False
18

Philipsen's goal was to develop a general theory that would capture the relationship between communication and culture.
A)True
B)False
19

Rhetoric in this context refers to discovery of truth and persuasive appeal.
A)True
B)False
20

In Teamsterville honor refers to the worth that an individual has by virtue of being a human being.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


A First Look at CommunicationOnline Learning Center

Home > Chapter 32 > Multiple Choice