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Matching Quiz II
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Identify which of the following terms best corresponds to each of the descriptions.

1


Measures of behavior found in records or documents of individuals, governments, institutions, and other groups.
2


When a third variable can explain the correlation between two other variables, the correlation is said to be this.
3


Techniques for making inferences about the characteristics of messages.
4


Measures of behavior found in the remnants, fragments, and products of past behavior.
Answer choices for questions 1 through 4
A)archival data
B)physical traces
C)content analysis
D)spurious relationship





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