![](/olcweb/styles/shared/spacer.gif) | ![How to Design and Evaluate Research in Education Book Cover](/sites/dl/free/0072532491/title/fw_sm.gif) How to Design and Evaluate Research in Education, 5/e Jack R. Fraenkel,
San Francisco State University Norman E. Wallen,
San Francisco State University
Survey Research
Learning ObjectivesStudying this chapter should enable you to:
Explain what a survey is. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Name three types of surveys conducted in educational research. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Explain the purpose of surveys. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Explain the difference between a cross-sectional and longitudinal survey. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Describe how survey research differs from other types of research. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Describe briefly how a survey is conducted. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Describe briefly how mail surveys, telephone surveys, and face-to-face interviews differ and state two advantages and disadvantages of each type. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Explain why nonresponse is a problem in survey research and name two ways to improve the rate of response in surveys. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Name two threats to the validity of the instrumentation process that can affect the results of a survey and explain how such threats can be controlled. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Recognize an example of survey research when you come across it in the educational literature. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | Describe possible threats to internal validity in survey research. |
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