![](/olcweb/styles/shared/spacer.gif) | Learning Objectives (See related pages)
After studying this chapter, you will be able to:
1. Explain the importance of The Saturday Evening Post in the development of the mass media in the United States. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. Using examples, show how magazines have given voice to different groups of people. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. Explain the significance of Henry Luce and Time magazine. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Describe at least three contributions that Sarah Josepha Hale made to the magazine business. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. Define consumer and trade magazines and describe the key characteristics of each. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. Describe at least three major trends in 21st-century magazine publishing. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 7. Give at least three characteristics of successful magazine covers. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 8. Define advertorial content and explain why it is controversial. |
|