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1 | |
The Peoples choice study of 1940 found that voters who |
| | A) | paid the most attention to campaign media coverage were the most affected by it. |
| | B) | decided whom to vote for at the last minute, viewed media coverage to help them decide. |
| | C) | are the most persuadable, were strongly influenced by both their friends and the campaign. |
| | D) | paid the most attention to media coverage of the campaign were least likely to be influenced by it. |
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2 | |
The term opinion leaders refers to |
| | A) | local politicians who help campaign efforts. |
| | B) | community members who are very interested in a topic and spend much time in the media. |
| | C) | media members whose work helps mold the opinions of viewers. |
| | D) | any member of a social group who makes a great effort to convince other group members that his or her opinion is right. |
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3 | |
The ___________________ holds that the issues that are portrayed as important in the news, become important to the public. |
| | A) | direct effects model |
| | B) | agenda-setting theory |
| | C) | resonance model |
| | D) | competitive model |
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4 | |
Of the eight enduring values noted by sociologist Herbert Gans, _____________is the idea that your own country and culture are better than others. |
| | A) | altruistic democracy |
| | B) | small-town pastoralism |
| | C) | social order |
| | D) | ethnocentrism |
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5 | |
A survey showed that 95 percent of members of the U.S. House of Representatives felt that the ______________ network is unbiased. |
| | A) | Fox |
| | B) | MSNBC |
| | C) | C-Span |
| | D) | NBC |
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6 | |
Franklin Roosevelt was able to serve as president for more than 12 years without the public knowing he was confirmed to a wheelchair because at the time |
| | A) | it was not expected that a president would be photographed. |
| | B) | White House photographers did not know about his wheelchair, only his crutches. |
| | C) | reporters decided it was best to cooperate, and only photograph him when he was standing. |
| | D) | reporters were told his disability was only a temporary one. |
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7 | |
According to the text, the Internet has taken away some of the gatekeeping functions of the traditional media. A result of this is that |
| | A) | more newsworthy stories are reported on than before. |
| | B) | the public has a greater interest in celebrity gossip than it did before. |
| | C) | stories about the personal indiscretions of politicians are reported about more frequently than before. |
| | D) | there are more ways to confirm is a story is accurate or not. |
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8 | |
According to the text, one reason that TV networks made mistakes during the 2000 elections was |
| | A) | disinterest in the outcome. |
| | B) | the urge to be first in reporting results. |
| | C) | over attention to detail. |
| | D) | not consulting exit polls. |
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9 | |
According to the book "Four Theories of the Press," the _____________ theory says that the role of the press is to be a servant of the government, not of the citizenry. |
| | A) | authoritarian |
| | B) | communist |
| | C) | development |
| | D) | Soviet |
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10 | |
Since the collapse of the Soviet Union in 1991, the Russian media have |
| | A) | been highly critical of the government. |
| | B) | supported themselves through advertising revenues. |
| | C) | censored themselves to remove anything critical of the government |
| | D) | been actively censored by the government. |
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11 | |
The free press of a libertarian society contains the principle that |
| | A) | accepting advertising may bias the press. |
| | B) | a thorough telling of the truth will ensure that most people have similar opinions. |
| | C) | the publishing of true statements takes precedent over false ones. |
| | D) | The most rational ideas will be the most accepted ones. |
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12 | |
Social responsibility theory advocates a press run by |
| | A) | a socially responsible government. |
| | B) | the people of a society. |
| | C) | responsible but profitable private companies with non-authoritarian controls. |
| | D) | private companies who support the views of the government. |
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13 | |
According to the text, citizens of many Arab nations can frequently get opposing views to those on their state controlled media by |
| | A) | listening to commercial media. |
| | B) | listening to news from neighboring states. |
| | C) | discussing news with their neighbors. |
| | D) | traveling to western cities like London. |
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14 | |
Development theory states that developing nations |
| | A) | need even more press freedom than established nations do, in order to establish their identities. |
| | B) | have the same needs as western nations do. |
| | C) | may need to have press controls to promote industry, identity, and international partnerships. |
| | D) | must concentrate on sending media messages to all radio and TV audiences in a country. |
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15 | |
Before starting his website, Matt Drudge |
| | A) | reported for a newspaper. |
| | B) | was a White House correspondent for a TV network. |
| | C) | worked as a salesperson in a CBS gift shop. |
| | D) | wrote a gossip column. |
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16 | |
According to the text, many of Matt Drudge's so called "exclusives" are |
| | A) | well researched stories. |
| | B) | links to stories on other websites. |
| | C) | rumors that Drudge made up himself. |
| | D) | "scoops" on interviews with controversial figures. |
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17 | |
Responsible capitalism is the idea that |
| | A) | businesses should be free to do what they must, to make as much profit as possible. |
| | B) | its better if the growth of capitalism is controlled by government interests. |
| | C) | labor unions should have more control than big business does. |
| | D) | open, yet responsible business competition will create a better world for everyone. |
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18 | |
C-SPAN is able to devote huge amounts of time to individual topics because |
| | A) | it has excellent ratings. |
| | B) | its a non-profit organization |
| | C) | its viewers are very politically active. |
| | D) | it stays on the air more of the day than other cable networks. |
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19 | |
The first president to make full use of television, to look self-assured and experienced was |
| | A) | Franklin Roosevelt |
| | B) | Eisenhower |
| | C) | Kennedy |
| | D) | Nixon |
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20 | |
Because of a picture of him with a girl that was published in the Washington post _______________________ withdrew from a presidential race. |
| | A) | Bill Clinton |
| | B) | Gary Hart |
| | C) | John Kennedy |
| | D) | Richard Nixon |
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