Provides cutting-edge technology throughout, which prepares students for what they will find in the business world of radio.
Audio examples of every aspect discussed in all chapters of the text are provided on the Audio Demonstration CD; thus students can hear audio samples for themselves rather than having to imagine them.
Original production music and a raw multi-track recording session in Chapters 5 and 6 give students first hand experience in recording, editing, and mixing projects.
Digital audio recording and editing software lets students work with a demo version of industry standard software in Chapter 5.
Chapter 10 on branding, positioning, imaging, and promotions addresses a critical aspect of the job. These tasks constitute a large percentage of what production people do on a day-to-day basis, besides commercials. Other texts give short shrift to such topics, if mentioned at all.
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2005 McGraw-Hill Higher Education