To determine if you remember some of the key concepts of the chapter, take the following self quiz and see how you do. Select the best answer. If you select an incorrect answer, you'll receive immediate informational feedback to assist you in remembering the correct answer.
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1 | |
A really great radio station is based around creating an original sound design that sets the station apart from the rest of the competition. |
| | A) | True |
| | B) | False |
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2 | |
The old radio adage says that if something is worth doing then it is worth doing right. |
| | A) | True |
| | B) | False |
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3 | |
A metropolitan city's area as defined by the U.S. Government's Office of Management and Budget is referred to in radio as the metro area or metro market. |
| | A) | True |
| | B) | False |
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4 | |
A unique selling proposition, or slogan, used by a station to separate itself from the competition is called its branding. |
| | A) | True |
| | B) | False |
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5 | |
The A.C. Nielsen Company is the primary radio audience measurement service. |
| | A) | True |
| | B) | False |
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6 | |
According to your author, the primary target demographic of a radio station is often called the |
| | A) | demo. |
| | B) | core audience. |
| | C) | target audience. |
| | D) | prime audience. |
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7 | |
A marketing plan that seeks to provide a clear differentiation from the other stations in the marketplace, based on the station's overall identity and attitude as defined by the listener, is called |
| | A) | station branding. |
| | B) | the positioning statement. |
| | C) | primary target identification. |
| | D) | the master marketing plan or MMP. |
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8 | |
The primary federal government agency that regulates truth in advertising and radio station contests is the |
| | A) | FCC. |
| | B) | EEOC. |
| | C) | OSHA. |
| | D) | FTC. |
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9 | |
Identify the legal station identification below. |
| | A) | WXXX, the mountains home for country music, Webster |
| | B) | Your home for good times, WXXX |
| | C) | WXXX, Charlotte, your home for rock and roll |
| | D) | Webster's own WXXX |
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10 | |
A promotional announcement that promotes the next 20 minutes, next hour, or next show is said to be a |
| | A) | horizontal promo. |
| | B) | forward thinking promo. |
| | C) | bumper promo. |
| | D) | vertical promo. |
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11 | |
The station's promotional voice would do all of the following except appear on |
| | A) | station sweepers. |
| | B) | station promotional announcements. |
| | C) | station liners. |
| | D) | station commercials. |
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12 | |
The goal of a well-designed promotion is to |
| | A) | attract new listeners to your radio station. |
| | B) | keep the listeners your radio station has. |
| | C) | keep the listeners you have listening for longer periods of time. |
| | D) | All the above are correct. |
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13 | |
Which of the following is the one feature of a radio station that gets promoted 24/7? |
| | A) | traffic reports |
| | B) | live remotes |
| | C) | news reports |
| | D) | the morning show |
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14 | |
A promotional announcement that promotes a show the next day, over the weekend, or "on Monday's show" is said to be a |
| | A) | horizontal promo. |
| | B) | forward thinking promo. |
| | C) | bumper promo. |
| | D) | vertical promo. |
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