To determine if you remember some of the key concepts of the chapter, take the following self quiz and see how you do. Select the best answer. If you select an incorrect answer, you'll receive immediate informational feedback to assist you in remembering the correct answer.

1		Research that is based on statistics and numerical data is referred to as qualitative research.
			A)	True
			B)	False
2		A group of people identified by age, sex, gender, ethnicity, etc., are said to be a focus group.
			A)	True
			B)	False
3		The time an average person spends listening to the radio, usually measured in quarter hours, is referred to as "time spent listening."
			A)	True
			B)	False
4		There are approximately 250 designated radio markets in the United States.
			A)	True
			B)	False
5		The average quarter-hour persons is the estimated number of people listening to a particular radio station for at least five minutes during any quarter-hour period in a specific daypart.
			A)	True
			B)	False
6		According to your author, the three advantages of a syndicated program format include which of the following?
			A)	More local control over program content.
			B)	The ability to do more local live radio remotes featuring your air talent.
			C)	Reduced operational costs, even with the loss of some control over programming.
			D)	All of above are correct.
7		Voice-tracking a show involves
			A)	using nationally syndicated talent to voice your syndicated music programming.
			B)	live announcers pre-recording their breaks, or stop sets, into a computer that has been loaded with the program and music logs for automated playback later.
			C)	a live-air personality in the studio monitoring a computer and playing back recorded music and commercials.
			D)	None of the above is correct.
8		Which of the following activities is a program director likely engaged in?
			A)	call-out music research
			B)	determination of overall music rotation
			C)	competitive intelligence gathering
			D)	All the above are correct.
9		Which of the following would you NOT allow your station's promotional voice to do?
			A)	commercials
			B)	liners
			C)	sweepers
			D)	promos
10		Which one of the formats below is growing at a very fast rate and is an alternative to "traditional" music based radio?
			A)	news/talk radio
			B)	religious programming
			C)	Hispanic formats
			D)	all sports radio
11		When it comes to selecting a format for a radio station the bottom line is
			A)	selecting a popular demographic.
			B)	the audience's ratings potential.
			C)	an audience's time spent listening.
			D)	the revenue-producing potential of the target audience.
12		Oddly, what other industries call customers, the radio industry calls
			A)	focus groups.
			B)	targets.
			C)	demos.
			D)	listeners.
13		Which of the following would be a program tactic?
			A)	The PD decides that alternative music is the way to reach 18 to 34 year olds in the market.
			B)	The PD uses focus groups to assist in determining the music format.
			C)	The PD uses fewer commercial stop sets.
			D)	The PD invests in qualitative or lifestyle research to attempt to reach people on their level.
14		_______________ is a qualitative market research tool in which a group of people with common demographics and similar attitudes are surveyed and questioned on a particular topic by a trained moderator.
			A)	Call-out research
			B)	Data-based research
			C)	Zone audience research
			D)	Focus group research
15		A program director can control all of the following program elements except
			A)	the selection of the announcers to work morning drive.
			B)	the station's coverage area.
			C)	the station's music selection.
			D)	the location where the newscasts and sportscasts will be placed, if any.