When it comes to assembling a good commercial there are a couple of web sites that you will find helpful. The Radio Advertising Bureau is devoted to the success of radio as an effective advertising medium. While many of the areas of the RAB web site are for members only, there is a vast amount of information that is available to you. One of the areas that may interest you for commercial and promotional ideas is the Radio Gets Results-Success Stories. This is a collection of 2,000 radio success stories from 150 different business categories. The success stories come from both small- and large-markets. This is an incredible free brainstorming resource. Visit the Radio Advertising Bureau at www.rab.com, and look under the heading "Ideas."

Another web site that is great for creativity and for the vast amount of free information that is available is www.danoday.com. Dan O'Day is a well-known consultant and radio guru. For a large amount of helpful information, visit the "Articles and Advice" section of the site. There also are a number of books and audio recordings available for sale.