McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Glossary
Acronyms
Exercise Files
Link to Jerry Post
Additional Appendixes
Discussion Issues
Rolling Thunder
End of Text Cases
Additional Models
Chapter Objectives
PowerPoint Presentations
Chapter Outline
Chapter Summary
Multiple Choice Quiz
True or False
Fill in the Blanks
Chapter Exercises
Internet Links/References
Chapter Review Questions
Feedback
Help Center


Management Information Systems: Solving Business Problems with Information Technology, 3/e
Gerald V. Post, University of the Pacific
David L. Anderson, DePaul U/McGowan Center
Electronic Business and Entrepreneurship

Chapter Outline


  1. Overview
  2. Introduction
  3. The Production Chain
    1. Disintermediation
    2. Business to Consumer
    3. Business to Business
  4. Increasing Sales and Reducing Costs
    1. Prepurchase, Purchase, and Postpurchase Support
    2. Search Engines
    3. Traditional Media and Name Recognition
    4. Web Advertisements
    5. Website Traffic Analysis
    6. Privacy
  5. E-Commerce Options
    1. Simple Static HTML
    2. Single-Unit Sales
    3. Web Malls and ASPs
    4. Web Hosting Options
  6. Mobile Commerce
  7. Taxes
  8. Global Economy
  9. Analysis of Dot-Com Failures
    1. Pure Internet Plays
    2. Profit Margins
    3. Advertising Revenue
  10. Entrepreneurship
  11. Idea
    1. Strategy
    2. Research
  12. Plan
    1. Strategy, Competition, and Market Analysis
    2. Forecasts, Cash Flow, and Investment Budget
    3. Marketing
    4. Organization and Timetable
  13. Implementation
    1. Ownership Structure
    2. Financing
    3. Accounting and Benchmarks
    4. Flexibility
  14. Starting an E-Commerce Firm
  15. Summary
  16. Key Words
  17. Website References
  18. Additional Reading
  19. Review Questions
  20. Exercises
  21. Cases: Need Case Topic
  22. Appendix: Creating a Business Plan
    1. Marketing, Forecasting, and Financing
    2. Management Structure
    3. Exercises




McGraw-Hill/Irwin




Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.