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1 | |
Manipulation of a person, considered as a process of subtle direction or management, does not entail total control of that person.
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| | A) | TRUE
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| | B) | FALSE
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2 | |
It is impossible to manipulate someone without deceiving them.
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| | A) | TRUE
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| | B) | FALSE
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3 | |
Even if most manipulation is done to further the manipulator's own ends at the expense of the person being manipulated, utilitarians would not generally be inclined to think that such manipulation necessarily lessens overall happiness.
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| | A) | TRUE
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| | B) | FALSE
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4 | |
Ethical wrong is done either by intending to deceive consumers in order to manipulate their buying behavior, treating them as a mere means to one's own ends (the Kantian approach) or by the harmful consequences for consumers, competitors and overall market efficiency (the utilitarian approach) but not by both.
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| | A) | TRUE
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| | B) | FALSE
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5 | |
Any effort by the Federal Trade Commission (FTC) to evaluate expected deceptive marketing practices would be seriously flawed because it would mean punishing business on the basis of what the FTC thinks might happen rather than on what actually does happen.
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| | A) | TRUE
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| | B) | FALSE
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6 | |
The dependence effect is based on John Kenneth Galbraith's claim that consumer
demand depends on what producers have to sell. In effect, advertising, by creating
wants, manipulates consumers, violates their autonomy.
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| | A) | TRUE
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| | B) | FALSE
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7 | |
Robert Arrington argues that marketing influences us by appealing to pre-existing and independent desires, and since marketing does not prevent us from renouncing those desires, and as long as we don't renounce them, they must still be considered autonomous.
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| | A) | TRUE
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| | B) | FALSE
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8 | |
Both Gerald Dworkin and Roger Crisp would argue that critical reflection on a desire is not necessary for that desire to be autonomous.
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| | A) | TRUE
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| | B) | FALSE
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9 | |
Even if marketing practices are effective, even if marketing can and does influence consumer choice, there is no reason to believe that marketing has any ethical responsibility for the consequences of choices made by consumers who are vulnerable to products that may harm their health.
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| | A) | TRUE
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| | B) | FALSE
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10 | |
Sales, unlike marketing that is directed to general populations, are directed to individuals, and, as a result, any salesperson who fails to stop a sales pitch when he or she suspects that a customer's decision-making is not autonomous, is acting unethically.
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| | A) | TRUE
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| | B) | FALSE
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2003 McGraw-Hill Higher Education