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1

Asch had individuals listen to others estimate which of three comparison was equal to a standard. Although others gave an obviously response, participants conformed 37 percent of the time. Asch's results are startling because his experiments created no obvious pressure to .
2

Milgram investigated the degree to which people would obey an authority's instructions to deliver what were presumably traumatizing to another person in an adjacent room. Under optimum conditions--a victim, a , close-at-hand commander, and no one else to exemplify disobedience--65 percent of adult male subjects fully complied. When Milgram moved his study from Yale University to Bridgeport, the percentage of participants who complied to the experimenter . When Milgram introduced two confederates who defied the experimenter's orders, most of the participants conformed to the .
3

Both the Asch and Milgram studies show how compliance can take precedence over our sense. In addition, the conformity studies illustrate three social-psychological principles discussed in earlier modules: The impact of behavior on , the power of the to shape action, and the attribution error.





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