Part I: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources and Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?
Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options
Chapter 7: Strategies for Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility
Section D: Executing the Strategy
Chapter 11: Building Resource Strengths and Organizational Capabilities
Chapter 12: Striving for Operating Excellence
Chapter 13: Corporate Culture and Leadership

Part II: Cases
Section A: Crafting Strategy in Single-Business Companies
1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University
2. Netflix: Braxton Maddox,The University of Alabama
3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama
4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario
5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama
6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University
7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University
8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama
9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama
10. Nexity and the U.S. Banking Industry: John Paul Youther
11. Making It Big: Joan Winn, University of Denver
12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama
13. McDonald’s: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama
14. Maple Leaf Consumer Foods?Fixin Hot Dogs (A): Allen Morrison, University of Western Ontario
15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University
16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama
17. Ebay--In a League by Itself: Lou Marino, The University of Alabama
18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City
19. Pivot International?Pursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates, Rensselaer Polytechnic Institute
20. Bayer AG: Children’s Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management
21. Harley Davidson: John E. Gamble, University of South Alabama
22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management
23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management
24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University
Section B: Crafting Strategy in Diversified Companies
25. Land O’ Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University
26. Unilever’s Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama
27. LVMH’s Diversification Strategy in Luxury Goods: John E. Gamble, University of South Alabama
Section C: Implementing and Executing Strategy
28. Robin Hood: Joseph Lampel, New York University
29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center
30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management
31. Wal-Mart Stores, Inc.?A New Set of Challenges: Arthur A. Thompson, The University of Alabama
32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama
33. The Portman Ritz Carlton Shanghai: Asia’s Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development
34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama
35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South Alabama
Section D: Strategy, Ethics, and Social Responsibility
36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency
37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan College

Cases available on the text website:
Whole Foods Market
Green Mountain Coffee
Callaway Golf
Ocean Spray Cranberries
Smithfield Foods