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Chapter Objectives
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Youth And Challenge
After reading this section, you should be able to:
  • discuss the growing ideological gap between "youth" and "age" in the 1960s.
  • examine the effects of the theories of Dr. Benjamin Spock on the 1960s generation gap.
The Kennedy Era
After reading this section, you should be able to:
  • describe the Kennedy presidency, with attention to both the politics and the image of President Kennedy.
  • discuss the civil rights movement of the 1960s, with attention to the political changes the movement was able to effect.
  • discuss the anti-war protests of the 1960s, with attention to the changing role of the media in covering and disseminating images of protest.
  • discuss the women's liberation movement of the 1960s, with attention to the role of Betty Friedan, the formation of the National Organization of women, and the effects of readily available birth control on sexual liberation.
Projections: Women on Screen
After reading this section, you should be able to:
  • discuss the effects of the women's liberation movement on female characters on film in the 1960s, with attention to depictions of stereotypically sexual or asexual women on film, giving reference to specific films and female characters.
  • discuss the changes in available roles for women on film from the 1960s to the 1980s.
Youth Films: Activism as Lifestyle
After reading this section, you should be able to:
  • discuss the relationship between documentary film and newsreel footage and narrative film in the 1960s, using the example of Haskell Wexler's Medium Cool.
  • discuss the ways in which youth culture films of the late 1960s obscured the political stances of student movements, with examples from films such as Zabriskie Point and Pursuit Of Happiness.
"Solving" the Race Problem
After reading this section, you should be able to:
  • discuss the engagement of Hollywood narrative film with racism, with attention to the ways in which racism is "solved" in the narrative film of the 1960s.
On The Offensive: Money, Films, And Changing Morality
After reading this section, you should be able to:
  • discuss the economics behind Hollywood's conservative approach to controversial subject matter in films of the early 1960s.
  • describe Who's Afraid Of Virginia Woolf? and The Graduate as testing the marketability of directing films towards younger audiences.
  • discuss Bonnie And Clyde, with attention to both the cultural appropriation and adoption of the film's themes and styles and mediated displays of violence in the 1960s.
  • discuss the change from the Production Code to the MPAA ratings system, and name and describe the various film ratings.
  • discuss the growing commercialization of explicit sex on film in the 1960s, with examples from films such as Sexual Freedom In Denmark and Midnight Cowboy.
  • analyze Easy Rider, with attention to the following categories: appropriation of experimental cinematic techniques, soundtrack, narrative, and exploitation films.
Transformation: The Counterculture Goes Mainstream
After reading this section, you should be able to:
  • describe the change in the average age and social class of movie audiences from the 1960s to the 1970s.
  • examine the effects that Easy Rider had on the film industry of the early 1970s, with attention to the subsequent careers of the cast and crew of the film.
  • discuss the presence or absence of overtly political messages in the antiestablishment films of the late 1960s and early 1970s.
Blaxploitation and Beyond
After reading this section, you should be able to:
  • examine the growing number of blacks in film audiences of the early 1970s, and name and discuss several blaxploitation films of that period.
  • analyze Sweet Sweetback's Baadasssss Song, with attention to both the film's politics and its engagements with genre.
  • discuss the typical roles of various races in the blaxploitation film.
  • characterize the typical heroes of blaxploitation films with reference to films such as Black Caesar and Superfly, and discuss the debate over audience identification with the heroes of these films.
Split Screen: The Two 1960s
After reading this section, you should be able to:
  • discuss the two "versions" of the 1960s, and cite films and characteristics associated with the experience of each version.
  • discuss the growing popularity of dark comedies and social satire in the late 1960s and early 1970s.
Rejuvenation
After reading this section, you should be able to:
  • discuss the change in the average ages of film directors between 1957 and 1977.
  • examine the way in which the changing film marketplace impacted the production and profitability of exploitation films.







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