Choose the best possible response for each of the following questions. Once you have finished, you may opt to send the results to your professor by clicking on the "Submit" button at the bottom of the page.

1			Why is the term "factory" often used to describe the classic Hollywood studios?
			A)	It references the assembly line production techniques employed by Hollywood.
			B)	It references the cheap labor used in the production lines.
			C)	It references the division of labor commonly found in Hollywood studios.
			D)	All of the above
2			Which of the following is a major difference between the film industry and other machine-based industries (like Ford Motor Company)?
			A)	The film industry does NOT rely on developing brand names.
			B)	The film industry produces intangible goods that only last a few hours.
			C)	The film industry does NOT rely on technology.
			D)	None of the above are major differences.
3			Which of the following was a "minor" studio in the Studio Era?
			A)	RKO
			B)	Columbia
			C)	Paramount
			D)	20th Century Fox
			E)	Warner Brothers
4			The studios' control of film production, distribution and exhibition is called
			A)	vertical integration.
			B)	block booking.
			C)	blind bidding.
			D)	the mirrors effect.
			E)	an oligopoly.
5			The tactic of forcing exhibitors to rent films in groups is called
			A)	vertical integration.
			B)	block booking.
			C)	blind bidding.
			D)	the mirrors effect.
			E)	an oligopoly.
6			A showing at a discount theatre is an example of
			A)	block booking.
			B)	blind bidding.
			C)	runs.
			D)	clearance.
			E)	None of the above.
7			Taking a film out of theatres to wait for Oscar nominations is an example of
			A)	block booking.
			B)	blind bidding.
			C)	runs.
			D)	clearance.
			E)	None of the above.
8			Which of the following is most typical of the chain of command in a major studio of the 1930s?
			A)	Actors choose producers and directors to work on their films.
			B)	Directors choose producers and actors to work on their films.
			C)	Producers choose directors to work on their films.
			D)	Actors, directors and producers are all independent. Each negotiates his or her own contract for each film.
9			Which studio was best known for gangster movies?
			A)	RKO
			B)	Columbia
			C)	Paramount
			D)	20th Century Fox
			E)	Warner Brothers
10			Which studio was known for "sex bombs"?
			A)	RKO
			B)	Columbia
			C)	Paramount
			D)	20th Century Fox
			E)	Warner Brothers
11			One of the biggest factors responsible for the collapse of the "studio era" was:
			A)	economics: people couldn't afford to go to the movies anymore.
			B)	government regulation: new obscenity laws caused a decline in popular films.
			C)	litigation: the Supreme Court ruled that the major studios had an unfair monopoly.
			D)	All of the above played an equal role in the demise of the studio era.
12			Hundreds of people work on the production of a single film.
			A)	True
			B)	False
13			Within the major studios, everyone (directors, writers, actors) was under contract. This kept production costs down.
			A)	True
			B)	False
14			Scenes are usually shot in the sequence in which they will appear in the film.
			A)	True
			B)	False
15			MGM boasted "more stars than there are in Heaven."
			A)	True
			B)	False