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Strategic Management: Strategic Managment
Gregory G. Dess, University of Texas at Dallas
G.T. Lumpkin, University of Illinois--Chicago
Strategic Management: Creating Competitive Advantages

Chapter Objectives

Chapter 1
After reading this chapter, you should have a good understanding of:
  • The definition of strategic management and its four key attributes.
  • The strategic management process and its three interrelated and principal activities.
  • Why stakeholder management is so critical in the strategic management process and how "symbiosis" can be achieved among an organization’s stakeholders.
  • The key environmental forces that are creating more unpredictable change and requiring greater empowerment throughout the organization.
  • How an awareness of a hierarchy of strategic goals can help an organization achieve coherence in its strategic direction.






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