Strategic Management: Strategic Managment Gregory G. Dess,
University of Texas at Dallas G.T. Lumpkin,
University of Illinois--Chicago
Effective Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture Creation
Chapter ObjectivesChapter 12
After reading this chapter, you should have a good understanding of:
- The importance of opportunity recognition in the venture development process.
- How strategic concepts contribute to the competitive advantages of new ventures and small businesses.
- The role of product champions and autonomous strategic behaviors in internal corporate venturing.
- How corporations develop an internal environment that promotes entrepreneurial development.
- How an entrepreneurial orientation can enhance a firm’s efforts to develop promising new venture initiatives.
- The pitfalls associated with new venture strategies and corporate entrepreneurship.
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