Match the following stages of the co-evolution of mass media and audiences with the most appropriate definitions. |
|
|
|
Answer choices for questions
1
through
4 | A) | the stage that utilizes the ability to comprehend and use written symbols to communicate
| B) | the stage at which all forms of communication have been influenced, either directly or indirectly, by electronic media
| C) | cultures in which speaking and hearing are the dominant forms of communication
| D) | the union of different, specialized media to meet the individual needs of users
|
|
|
Match the following gratification functions of the media with the most appropriate definition. |
|
|
|
Answer choices for questions
5
through
8 | A) | the desire for knowledge based on curiosity, personal investment, or need
| B) | the function of media that provides common topics about social relationships and models for behavior
| C) | the function of media that keeps the public informed about social and political events
| D) | the function of media that provides gratification in the form of wish fulfillment, providing satisfying images and stimulating emotions
|
|
|