| Preface |
| PART 1 | Entrepreneurs, Ideas and Plans: The Basis of Small Business |
| | Chapter 1 | Small Business: Its Opportunities and Rewards |
| | Chapter 2 | Small Business Ethics: A Key to Long-Term Success |
| | Chapter 3 | Small Business Entrepreneurs: Characteristics and Competencies |
| | Chapter 4 | Small Business Ideas: Creativity, Opportunity, and Feasibility |
| | Appendix: | Sample Feasibility Study, Pet Élan |
| | Chapter 5 | Small Business Entry: Paths to Part-Time Entrepreneurship |
| | Chapter 6 | Small Business Entry: Paths to Full-Time Entrepreneurship |
| | Chapter 7 | Small Business Strategies: Imitation with a Twist |
| | Appendix: | 5 Steps to an Industry Analysis, Retail Shoe Store |
| | Chapter 8 | Business Plans: Seeing Audiences and Your Business Clearly |
| | Appendix: | Example Cover Letter and Résumé |
| PART 2 | Marketing in the Small Business |
| | Chapter 9 | Small Business Marketing: Product and Pricing Strategies |
| | Chapter 10 | Small Business Promotion: Capturing the Eyes of Your Market |
| | Chapter 11 | Small Business Distribution and Location |
| | Chapter 12 | Marketing Plans: Saying How You'll Get Sales |
| | Appendix: | Marketing Plan, PizzMo |
| PART 3 | Cash, Accounting, and Finance in the Small Business |
| | Chapter 13 | Small Business Accounting: Projecting and Evaluating Performance |
| | Chapter 14 | Cash: Lifeblood of the Business |
| | Appendix: | Completing a Bank Reconciliation |
| | Chapter 15 | Small Business Finance: Using Equity, Debt, and Gifts |
| | Chapter 16 | Small Business Protection: Risk Management and Insurance |
| | Chapter 17 | Assets: Inventory and Operations Management |
| | Appendix: | Economic Order Quantity |
| | Appendix: | Time Value of Money and Discounted Cash Flow Analysis |
| Part 4 | Management and Organization in the Small Business |
| | Chapter 18 | Legal Issues: Recognizing Your Small Business Needs |
| | Chapter 19 | Human Resource Management: Small Business Considerations |
| | Chapter 20 | Achieving Success in the Small Business |
|
| Appendices | - Consulting to Small Business– SBI
and Beyond
- SIFE
- Marketing Plan for “Asian Eden,” A Boba/Snack bar in Folsom, California
- Short Business Plan, Emergency Bridal LLC
- Full Business Plan, Blue Water Boatworks, Inc
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| Cases | - Brothers Going Separate Ways , or Not?
- G & R Garden Center: Lawn Care Services Division
- Real Estate Millionaires of Memphis
- Big Business in a Small Rural City
- The Ambitious College Kid That Just Can't Wait
- The Grande General Store, Est. 1948 – It's Time to Sell
- The Computer Guru: A One-Man Show or an Empire?
- The Old Timer's Woodstove Shop
- The House of Wine – Grand Opening
- Saunders and Company, Inc., An International Entrepreneurial Enterprise
- S Z East Coast Importers
- The Wallingford Bowling Center
- Parker Mountain Products, Inc.
- Nate Mower & Son, Residential Plumber(s)
- The Landlords: Investments in Commercial Real Estate
- The House of Wine (Revisited)
- The Grande General Store (Revisited)
- Eli Associates, Professional Writers, Speakers, Consultants
- Wayne Manor Comix
- The Daughter of the Immigrant
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2007 McGraw-Hill Higher Education