The purpose of advertising is to sell products and to present a product in the most enticing light possible. Because we are bombarded with dozens of ads each day from television, radio, newspapers, billboards, circulars in our mailbox, this sample should be simple to do. In parentheses are four words which an advertising copy writer might choose. Which one do you think he or she would probably choose. Which of the four choices is the most appropriate for the context? Be prepared to defend your answer on the basis of the word's connotation. After you make your choices, rewrite the advertising copy in the space below. Then you can print-out your answer if you like

1			You (ask for, require, want, demand) (prettiness, loveliness, beauty, pulchritude). Beauty that (endures, lasts, wears well, persists). Wool carpet has durable, unfading, permanent, enduring) (charm, good looks, eye-appeal, beauty). The (hard-to-find, rare, elusive, uncommon) kind. Its (unique, unusual, extraordinary, different) natural (threads, fibers, filaments, strands) form a perfect (foundation, underpinning, base, basis) for great (loudness, brightness, shininess, brilliance) of (tint, hue, shade, color). And wool's (peerless, supreme, unrivaled, matchless) (power of recovery, resilience, bounciness, spring) gives permanent retention of that (crucial, animated, vital, living) (elastic, cushiony, rubbery, springy) feeling. (Flexible, Pliant, Malleable, Adaptable), (Dignified, Princely, Noble, Majestic).