(See related pages)
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| CHAPTER CHECKLIST |
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| MEASUREMENT PRINCIPLES |
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| LEVELS OF MEASUREMENT IN COMMUNICATION RESEARCH Discrete Data AN ETHICAL ISSUE: What Am I Willing to Reveal About Myself? Continuous Level Data TRY THIS! Changing Levels of Measurement DESIGN CHECK: Questioning Measurement Techniques |
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| ISSUES OF VALIDITY AND RELIABILITY Validity Reliability DESIGN CHECK: Finding Information About Validity and Reliability The Relationship Between Validity and Reliability Threats to Validity and Reliability DESIGN CHECK: Will These Results Apply to Me? |
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| ISSUES OF DATA INTERPRETATION |
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| SUMMARY |
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| KEY TERMS |