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Table of Contents


Modern Competitive Strategy, 2/e
Gordon Walker, Southern Methodist University

ISBN: 0073102849
Copyright year: 2007

Table of Contents


Table of Contents:

 

  1. Introduction
  2. Competitive Advantage
  3. Industry Analysis
  4. Competing Over Time
  5. Strategy Execution
  6. The Boundaries of the Firm
  7. Partnering
  8. Competing in Global Markets
  9. New Business Development
  10. Managing the Multi-business Firm
  11. Governing the Firm
  12. Strategic Planning and Change

 


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