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Multiple Choice Quiz
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1

During the _____ memory stage, the memory is very brief, but there is a great deal of capacity.
A)long-term
B)motor
C)sensory
D)short-term
2

Iconic memory is likely to last
A)up to one second, but not much beyond that.
B)as long as short-term memory.
C)as long as we need it to reconstruct visual and/or auditory information.
D)only an hour or so.
3

As you noticed in the interactivity, the _____ memory portion of sensory memory is where we would expect visual information to be stored if it is flashed quickly in front of our eyes.
A)iconic
B)echoic
C)working
D)short-term
4

George Sperling's 1960 experiment showed that iconic memor
A)is very similar to flashbulb memory in its properties.
B)has a large information capacity of brief duration.
C)has a complex hierarchical network of associative memory.
D)stores information coming via the ears.
5

The information capacity of iconic memory is easily misunderstood because
A)information held in iconic memory may fade away before all of it can be shifted to other memory systems.
B)the capacity of long-term memory is extremely large.
C)the capacity of short-term memory is extremely small.
D)the information must be relayed through echoic memory before it reaches conscious awareness.





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