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  • In naturalistic observation, the investigator observes naturally occurring behaviors.
    • The researcher is careful not to change the situation.
  • Naturalistic observation has both advantages and disadvantages.
    • The advantage of naturalistic observation is that we get a sample of what people do in their ‚Äúnatural habitat.‚Äù
    • The disadvantage is that we are unable to control any of the factors of interest.
    • Another disadvantage is that if people know that they are being watched, they might alter their reactions.







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