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- In naturalistic observation, the investigator observes naturally occurring behaviors.
- The researcher is careful not to change the situation.
- Naturalistic observation has both advantages and disadvantages.
- The advantage of naturalistic observation is that we get a sample of what people do in their “natural habitat.”
- The disadvantage is that we are unable to control any of the factors of interest.
- Another disadvantage is that if people know that they are being watched, they might alter their reactions.
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