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- Research has given us a good deal of knowledge about the factors that initially attract two people to each other.
- Proximity. Physical closeness leads to liking.
- Mere exposure. Repeated exposure to a person is often sufficient to produce attraction.
- Similarity. We tend to like those who are similar to us.
- Physical attractiveness. Physically attractive people are more popular than physically unattractive ones.
- In a friend, people also value loyalty, and warmth and affection, followed closely by supportiveness, frankness, and a sense of humor.
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