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  • Research has given us a good deal of knowledge about the factors that initially attract two people to each other.
    • Proximity. Physical closeness leads to liking.
    • Mere exposure. Repeated exposure to a person is often sufficient to produce attraction.
    • Similarity. We tend to like those who are similar to us.
    • Physical attractiveness. Physically attractive people are more popular than physically unattractive ones.
  • In a friend, people also value loyalty, and warmth and affection, followed closely by supportiveness, frankness, and a sense of humor.







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