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Chapter Objectives
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After reading this chapter, you should be able to:
1.
Identify three approaches to culture.
2.
Define communication.
3.
Identify and describe nine cultural value orientations.
4.
Describe how cultural values influence communication.
5.
Understand how cultural values influence conflict behavior.
6.
Describe how communication can reinforce cultural beliefs and behavior.
7.
Explain how culture can function as resistance to dominant value systems.
8.
Explain the relationship between communication and context.
9.
Describe the characteristics of power.
10.
Describe the relationship between communication and power.







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