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Multiple Choice Quiz
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1
Ayn Rand's book The Fountainhead championed the ethical theory of:
A)egoism
B)utilitarianism
C)cultural ethics
D)situational ethics
2
Often the relationship between the creative and commercial sides of television can be characterized as one of:
A)conflict
B)convergence
C)convenience
D)concern
3
Standards and practices departments are concerned with:
A)station operation
B)affiliate agreements
C)program content
D)antitrust laws
4
The NAB code was discontinued because
A)Fewer than half of all television stations subscribed to the Code
B)Television executives felt the code was out of date
C)The Department of Justice filed an antitrust suit against the NAB
D)The FCC ordered the NAB to enforce the code with all member stations
5
The new NAB principles are concerned with which of the following areas listed below?
A)Children's television
B)Indecency and obscenity
C)Violence and drug abuse
D)All of the above are areas outlined in the programming principles
6
According to our book, the result of placing the v-chip in television sets has been which of the following:
A)Most parents have begun using the v-chip programming option
B)Parents have more awareness of the rating system
C)Most advertisers do not purchase time on programs with violence ratings
D)Programming has become less risqué and coarse
7
The industry organization that deals with consumer complaints regarding deceptive television commercials is
A)The National Association of Broadcasters
B)The National Cable Television Association
C)The National Advertising Division of the Better Business Bureau
D)The Federal Trade Commission
8
Citizen's groups tend to be most vocal about which of the following issues?
A)Portrayal of minorities on television
B)Presentation of sex and violence
C)Children's programming
D)All of the above
9
______________ holds that a person should act in a way that produces the greatest possible ratio of good over evil.
A)Moralism
B)Utilitarianism
C)Egoism
D)The Golden Mean
10
The theory that strives for moderation, temperance, and equilibrium is called
A)Categorical imperative
B)Egoism
C)The golden mean
D)Situational ethics





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