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Microeconomics and Behavior
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Student Edition
Instructor Edition
Microeconomics and Behavior, 8/e

Robert H. Frank, Cornell University

ISBN: 0073375942
Copyright year: 2010

What's New



  • New coverage of the efficient markets hypothesis. This behavioral analysis of the hypothesis has been added to Chapter 15, helping students understand the implications of consumer confidence on stock prices.
  • Cleaner, more streamlined aesthetic that mirrors the core principles approach of the text. The design has also been pedagogically enriched to include pictures illustrating the economic naturalist examples that are a hallmark of the text, making it more accessible to students than ever.
  • Fully updated throughout. All examples and data have been carefully examined and updated throughout the text, and the supplement program has undergone a similar treatment.

Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.