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1 | | Developing e-commerce capabilities is a competitive necessity for most businesses today. |
| | A) | True |
| | B) | False |
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2 | | One-to-one marketing is Web advertising where a person is recognized as an individual user and given a personalized view of the Website. |
| | A) | True |
| | B) | False |
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3 | | Both Dell Computer and Cisco Systems use multimedia catalogs to sell build-to-order computers and network processors to online customers. |
| | A) | True |
| | B) | False |
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4 | | B2C e-commerce is moving toward a full-service model where customers are assisted by online operators and service associates, who help them configure and customize the products and services they wish to buy. |
| | A) | True |
| | B) | False |
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5 | | On the Internet, the barriers of time, distance, and form are broken down, and businesses are able to transact the sale of goods and services 24 hours a day, 7 days a week, 365 days a year with consumers all over the world. |
| | A) | True |
| | B) | False |
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6 | | Many Web stores increase their market reach by being part of Web banner exchange programs with other Web retailers. |
| | A) | True |
| | B) | False |
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7 | | Providing links to related websites from your Web store can earn commission income from the affiliate marketing programs of other Web retailers. |
| | A) | True |
| | B) | False |
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8 | | Business-to-business e-commerce is the retail side of the commercial process, where businesses buy, sell, or trade with their retail customers. |
| | A) | True |
| | B) | False |
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9 | | The integration of Web-enabled e-commerce applications within Office Depot's traditional store and catalog operations has had no influence on the traffic at their physical stores. |
| | A) | True |
| | B) | False |
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10 | | An e-commerce channel is the marketing or sales channel created by a company to conduct and manage its chosen e-commerce activities. |
| | A) | True |
| | B) | False |
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11 | | Business-to-business (B2B) commerce involves: |
| | A) | Developing attractive electronic marketplaces with which to entice customers |
| | B) | Both electronic business marketplaces and direct market links between businesses |
| | C) | Consumers buying and selling with each other via online auctions, as well as personal advertising of products or services at personal or electronic newspaper websites |
| | D) | None of the choices are correct. |
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12 | | All of the following are aspects of search management except: |
| | A) | Dynamic content generation |
| | B) | Content-based search |
| | C) | Parametric-based search |
| | D) | Role- and rule-based search |
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13 | | Most e-commerce applications are _______________ systems that respond to a multitude of events, from a new customer's first website access, to payment and delivery processes, and to numerous customer relationship and supply chain management activities. |
| | A) | knowledge management based |
| | B) | groupware |
| | C) | event-driven |
| | D) | workflow based |
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14 | | When you make an online purchase on the Internet, your credit card information is vulnerable to interception by _______________, software that can recognize credit card number formats. |
| | A) | spies |
| | B) | interceptors |
| | C) | sniffers |
| | D) | scouts |
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15 | | The term _______________ describes a company website that offers multimedia company information, but no storefront for online purchases. |
| | A) | Infoware |
| | B) | Brochureware |
| | C) | Kiosk advertising |
| | D) | Catalog |
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16 | | Amazon features a vast selection of: |
| | A) | Books, videos, and DVDs |
| | B) | Kitchen items and electronics |
| | C) | Home and garden goods |
| | D) | All of the choices are correct. |
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17 | | The statement "Business-to-consumer sites should offer customers an attractive Web storefront, shopping areas, and multimedia product catalogs" reflects the _______________ success factor for retailing on the Web. |
| | A) | performance and service efficiency |
| | B) | selection and value |
| | C) | offering incentives to purchase |
| | D) | look and feel |
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18 | | All of the following are ways to protect the users of a website except: |
| | A) | Redundant servers and power |
| | B) | Using password protection |
| | C) | Encrypted order processing |
| | D) | Network firewalls and security monitors |
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19 | | Ebay is an auction site. As such, it is an example of a _______________ marketplace. |
| | A) | many-to-one |
| | B) | some-to-many |
| | C) | many-to-some |
| | D) | many-to-many |
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20 | | A third-party market-maker company who brings buyers and sellers together in catalog, exchange, and auction markets, and in e-business and e-commerce transactions, is a(n) _______________. |
| | A) | B2C e-commerce portal |
| | B) | Content manager |
| | C) | Market generator |
| | D) | Infomediary |
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