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Multiple Choice Quiz
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Read each question carefully and then select the best answer.

1
Which of the following is NOT on your author's list of seven elements that make a story interesting to readers and qualify as "news"?
A)impact
B)immediacy
C)proximity
D)preference
2
Publishers hire market research consultants to study readers and determine what might sell more newspapers. Which of the following research methods do they NOT use?
A)personal interviews
B)focus groups
C)phone, mail and Web surveys
D)monitoring devices
3
Which of the following is NOT a common trait of newspaper readers?
A)Readers are in a hurry.
B)Readers prefer lengthier articles.
C)Readers want stories that personally connect.
D)Readers want stories told in a compelling way.
4
Which of the following are normally NOT in the newsroom of a major newspaper?
A)circulation managers
B)reporters
C)copy editors
D)editorial boards
5
The __________ runs the newsroom and has the final say in story selection and news philosophy.
A)production manager
B)editor
C)publisher
D)circulation manager
6
The __________ assigns and edits most of the paper's local "hard news" stories.
A)production manager
B)editor
C)publisher
D)city editor
7
The __________ oversees the day-to-day operation of the newsroom, and resolves staffing issues.
A)production manager
B)managing editor
C)publisher
D)city editor
8
The __________ assigns and edits all the stories running in the paper's features section.
A)features editor
B)publisher
C)managing editor
D)city editor
9
The __________ is the paper's ultimate boss, presiding over all departments to ensure profitability.
A)editor
B)publisher
C)managing editor
D)city editor
10
Which of the following is NOT part of a news story?
A)byline
B)dateline
C)nameline
D)headline
11
The __________ is the opening of a story.
A)dateline
B)byline
C)headline
D)lead
12
The __________ is a phrase that tells readers the source of a quote or of information used in a news story.
A)attribution
B)lead
C)liftout
D)tagline
13
A(n) __________ gives the location of the continuation of a story from the front page.
A)cutline
B)jump line
C)infographic
D)centerpiece
14
A __________ is a sub-headline, written by copy editors, that supplements information in the main headline.
A)deck
B)cutline
C)flag
D)teaser
15
Which of the following is NOT one of the elements of a reporter's basic hardware?
A)notebook
B)tape recorder
C)camera
D)list of story ideas
16
Reporters should:
A)carry an extra battery for their camera.
B)take a formal typing class.
C)learn the laws in their state governing the taping of conversations.
D)all of the above
17
The flag is:
A)set in a special typeface.
B)the name of the paper.
C)the one front-page element that never changes.
D)all of the above
18
The centerpiece is also called:
A)the lead story.
B)the deck.
C)the edition.
D)the skybox.
19
An infographic:
A)displays key facts from a story in a visual way.
B)at big papers is created by artists.
C)at smaller papers is produced by editors or reporters.
D)all of the above
20
A photo credit:
A)is a line under a photo, giving the photographer's name.
B)usually tells who the photographer works for.
C)doesn't always name a specific photographer from a news service such as the Associated Press.
D)all of the above







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