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Services Marketing: Integrating Customer Focus Across the Firm, 5/e
Valarie A. Zeithaml, University of North Carolina-Chapel Hill
Mary Jo Bitner, Arizona State University-Tempe
Dwayne D. Gremler, Bowling Green State University-Bowling Green

ISBN: 0073380938
Copyright year: 2009

Sample Chapter


Sample Chapter (2816.0K)

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