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Walker 3e
Information Center
About the Author
Book Preface
Feature Summary
Sample Chapter
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Table of Contents


Student Edition
Instructor Edition
Modern Competitive Strategy, 3/e

Gordon Walker, Southern Methodist University

ISBN: 0073381381
Copyright year: 2009

Supplements



Website at www.mhhe.com/walker3e includes password protected support for instructors including a detailed instructor's manual, PowerPoint presentation, and Case Link. CaseLink makes it simple to connect leading case studies to chapters in best-selling textbooks by McGraw-Hill/Irwin. We've suggested several cases from prominent providers such as Harvard Business School Publishing to use in conjunction with the chapters of this textbook. And, CaseLink powered by Primis means that instructors can actually create their very own customized casebook for use in their course right from the CaseLink page!

The Business Strategy Game & GLO-BUS These simulations allow teams of students to manage companies in a head-to-head contest for global market leadership. These simulations give students the immediate opportunity to experiment with various strategy options and to gain proficiency in applying the core concepts and analytical tools that they have been reading about in the chapters. Students are motivated as they compete against teams in their own class and across the globe as they are applying their learning and are making decisions relating to product quality, production, work force compensation and training, pricing and marketing, and financing of company operations. The challenge is to craft and execute a strategy that is powerful enough to deliver good financial performance despite the competitive efforts.

With t he Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company's web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. To find out more or to register, please visit: http://www.bsg-online.com.

With GLO-BUS, teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete with a product line that consists of both entry-level and upscale, “multi-featured” digital cameras that are sold worldwide. To find out more or to register, please visit: http://www.glo-bus.com.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.