New Features:

• The best, most current collection of cases and readings can be found in this comprehensive volume, which simplifies the task of a faculty member putting together a course and having timely, relevant, and engaging materials. See the table of contents for complete list of cases and readings—25% of the material is new. New material has been italicized.
• Part One includes 3 new cases and one new reading, all within the Technological Innovation and Strategy section.
• Part Two includes seven new cases and two new readings. Two of the new cases appear in the Technological Evolution section (related to MySQL Open Source Database); Two are in the Industry Context section; Three are in the Strategic Action section, as are the two new readings. They cover companies such as Infosys Consulting, Charles Schwab, HP and Compaq.
• Includes two new readings in the Linking New Technology and Novel Customer Needs section, as well as a new case on GolfLogix. The section on Internal Corporate Venturing includes a new case on Pitney Bowes Inc.
• Part Five has a new case and a new reading in the New Product Development section (Vitreon Corporation); It also has two new cases in the Building Competende/Capabilities Through New Product Development (ITC, Genetech).
• Part Five has 3 new cases (Intel Centrino, SAP, and Nike's Global Women's Fitness Business).

Retained Features:

• Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies.
• Premier authorship and reputation.