SECTION 1 RESEARCHING AND WRITING CHAPTER 1 Finding a Topic CHAPTER 2 Conducting Traditional Academic Research CHAPTER 3 Conducting Other Types of Research CHAPTER 4 Evaluating Sources and Reading Critically CHAPTER 5 Understanding Argument and Persuasion CHAPTER 6 Navigating the Writing Process CHAPTER 7 Organizing the Essay CHAPTER 8 Integrating Sources into Writing CHAPTER 9 Understanding and Avoiding Plagiarism CHAPTER 10 Improving Style, Punctuation, and Grammar SECTION 2 HANDBOOK FOR DOCUMENTATION CHAPTER 11 Formatting the MLA-Style Paper CHAPTER 12 Creating MLA-Style Parenthetical Citations CHAPTER 13 Preparing the MLA List of Works Cited CHAPTER 14 Using APA Style SECTION 3 ANTHOLOGY OF READINGS CHAPTER 15 Introduction to Anthology of Readings CHAPTER 16 Television CHAPTER 17 Film CHAPTER 18 The Internet CHAPTER 19 Advertising CHAPTER 20 Media Multinationals CHAPTER 21 News Media CHAPTER 22 Corporate America APPENDIX I Commonly Confused Words and Phrases APPENDIX II Common Correction Marks |