NEW FEATURES

• NEW! Expanded Coverage of Social Media—In chapter 4, the authors provide expanded coverage of communication technology, and outline how to use, and create e-communication in the digital world.
• All new content on the history and evolution of organizations—In chapter 12, the authors provide an explanation on the history and evolution of organizations and the role of organizational communication. This chapter also provides new information on managing the supervisor and subordinate relationship, including establishing an ethical environment and includes revised information on mentoring, coaching, feedback, and networking.
• NEW! Case Studies for Each Chapter—Using actual companies and professional situations, these allow students to apply and practice, and offer compelling examples of how the principles in the book operate in everyday life.
• UPDATED! Self-Assessments—Within Appendix A, these have been expanded and now include a rating scale, which allow students to quantify their results, and see how well they apply concepts and identify their own communication strengths and weaknesses.
• Streamlined Organization for improved teaching and learning—With thoughtful edits and a reorganized structure, the fourth edition is organized in two sections—Core Leadership Communication, and Group and Organizational Leadership Communication to appeal to leaders in all disciplines.

RETAINED FEATURES

• Built on an original and forward-looking definition of leadership communication with practical and well documented instruction on the major communication capabilities needed for leaders, including the core communication skills of writing and speaking, as well as more advanced abilities associated with emotional intelligence, cross-cultural communication, the use of PowerPoint, working in and managing teams, and internal and external organizational communication.
• Most thoroughly researched and comprehensive guidance on the best practices in delivering professional presentations, including using graphics and designing PowerPoint presentations.
• The chapter on teams provides complete and practical information on how best to work in and lead teams, including an extensive discussion of using virtual teams and technology.
• In addition to covering the basics, Leadership Communication includes topics, such as, assessing and using emotional intelligence, leading teams, developing and communicating visions, creating employee communication programs, and building corporate reputations.
• All instruction in the text is well grounded in practical, actual business communication experience with an emphasis on the communication capabilities business leaders need in today's world.