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Cooper
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Student Edition
Instructor Edition
Business Research Methods, 12/e

Donald R. Cooper, Florida Atlantic University
Pamela S. Schindler, Wittenburg University

ISBN: 0073521507
Copyright year: 2014

Supplements



On the book's Online Learning Center (www.mhhe.com/cooper12e), students will find cases and data sets, a research proposal, a sample student project, and supplemental material for several chapters, including templates for charting data, how the research industry works, bibliographic databases searching tips, complex experimental designs, test markets, pretesting, and multivariate analysis. You'll also find 34 cases, nine of which are full video cases. Also, several written cases have video components included.

 


Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.