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Multiple-Choice Quiz
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1
What allows a company to share information and computing resources with its employees?
A)decision support system
B)intranet
C)extranet
D)internet
E)data warehouse
2
Intuitive decision makers tend to base decisions on _____.
A)business research
B)experience of others
C)primary data
D)proprietary research
E)none of the above
3
When organizations make decisions based on secondary data searches, they are operating at the _____ tier of the hierarchy of decision makers.
A)top (visionary)
B)middle (standardized)
C)base (intuitive)
D)top (informative)
E)None of the above
4
The study of the influence of real estate agent compensation systems on productivity is an example of _____ research if there is little chance of immediate managerial decisions.
A)applied
B)practical
C)basic
D)exploratory
E)descriptive
5
Good research studies:
A)Declare their limitations and flaws in procedure.
B)Always have hypotheses.
C)Are always done by experienced researchers.
D)Give results in general; precision does not give room for creative interpretation.
E)Help to minimize the decision maker's risk.
6
To ensure that the best possible research is done:
A)Managers should indicate their problems to researchers as decision choices rather than information requirements.
B)Managers should specify all information requirements, to define the researcher's task.
C)Research should exclude all possible areas of manager-researcher conflict.
D)A workable balance between manager and researchers cannot be based on sensitivity to the demands and restrictions imposed on the other.
E)The researcher should base the method on the dominant method of the enterprise.
7
Research involves:
A)The identification of quality information, not its computerized processing.
B)An application of scientific methods to information collection and analysis.
C)Creating the architecture for data warehousing.
D)The use of complex models rather than simpler quantitative methods.
E)Finding the best fit between the client's requirements and the budget.
8
Which is a good reason for managers to be well grounded in basic research?
A)Do some research for themselves.
B)Make competent decisions on whether to conduct research yourself or 'buy' research from researchers outside the firm.
C)Define their own needs and form researchable questions for the research specialist.
D)Judge the logic of a proposed research approach.
E)All are good reasons.
9
Recordings of public proceedings is an example of business intelligence available from _____ sources.
A)competitive
B)cultural
C)demographic
D)government
E)technological
10
The question, "Should we do research?" is often stimulated by data from a(n) _____.
A)data warehouse
B)extranet
C)decision support system
D)intranet
E)None of the above





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