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Multiple-Choice Quiz
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1
Mike is responding to a survey about his experience using a pizza delivery service. One set of questions on the survey asks questions such as "How satisfied are you with your overall experience?" The survey response options provided are Strongly Agree to Strongly Disagree. Which of the following sources of error in communication research is present in this example?
A)measurement questions
B)observers
C)interviewers
D)participants
E)all of the above
2
Which of the following is NOT a likely source of interviewer error?
A)failure to encourage participation
B)influencing behavior or answers
C)failure to record answers accurately
D)social desirability responding
E)all of the above
3
Individuals are more motivated to respond to surveys when _____.
A)the topic is salient or important to them
B)incentives are offered
C)they are lonely
D)they can respond at a place of their choosing
E)all of the above
4
A researcher studying whether restrictions on ammunition would influence gun purchases mailed questionnaires to 2,000 people who had recently shopped in a gun store but who did not purchase a gun. Only 250 people responded, resulting in a response rate of 2.5%. This study is threatened by _____.
A)nonresponse error
B)response error
C)sampling error
D)measurement error
E)coverage error
5
Which type of communication data collection is typically the highest-cost option?
A)self-administered survey
B)computer assisted telephone survey
C)personal interview
D)record analysis
E)online survey
6
Self-administered surveys that take longer than 10 minutes to complete are likely to experience _____.
A)non-response error
B)non-completion
C)sampling error
D)measurement error
E)none of the above
7
In which situation below is the refusal rate likely to be the LOWEST?
A)a computer-assisted telephone interview
B)a mall intercept personal interview
C)a computer-administered telephone surveys
D)a computer-delivered surveys
E)computer-assisted personal interviewing
8
Jason wants to do a telephone survey. He had decided to use random digit dialing to limit or avoid ____.
A)inaccessible households
B)inaccurate or private listings in the telephone book
C)concerns over interview length
D)interview termination
E)low participant involvement
9
An intercept interview is least likely to occur in a _____.
A)mall
B)university
C)hospital
D)place of work
E)theme park
10
You are designing a web survey where your sample needs to be representative of all adults in the general population. What is the greatest disadvantage of using the Web surveys?
A)cost
B)time constraints
C)Internet coverage
D)dial-up modems
E)inability to use monetary incentives





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