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| 1 | |
Consumption of trans fats is a cause of heart disease. This statement is an example of a(n) _____ attitude. |
| | A) | cognitive |
| | B) | affective |
| | C) | conative |
| | D) | behavioral |
| | E) | peripheral |
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| 2 | |
An _____ basis for an attitude means that the attitude is based on a(n) _____. |
| | A) | affective, emotion |
| | B) | conative, emotion |
| | C) | opinion, behavior |
| | D) | culture, emotion |
| | E) | belief, behavior |
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| 3 | |
Which of the following statements is FALSE concerning the applicability of attitudes in understanding behavior? |
| | A) | specific attitudes are the best predictors of behavior |
| | B) | behavior is affected differently by those attitudes formed via social learning and those formed via behavioral learning |
| | C) | affective-based attitudes influence behavior better than cognitive-based attitudes |
| | D) | multiple measures of attitude are necessary to predict behavior |
| | E) | all of the above are true |
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| 4 | |
A _____ scale is used when participants in a study score the comparative order of sweetness of a cereal compared to its competitors. |
| | A) | ranking |
| | B) | rating |
| | C) | categorization |
| | D) | sorting |
| | E) | recording |
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| 5 | |
A scale that uses the response options "poor, below average, average, above average, good" is a(n) _____ rating scale. |
| | A) | unidimensional |
| | B) | multidimensional |
| | C) | balanced |
| | D) | unbalanced |
| | E) | valid |
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| 6 | |
As Jason designs a measurement scale he decides to include the option "no opinion." Jason is designing a(n) _____ scale. |
| | A) | forced-choice |
| | B) | multidimensional |
| | C) | balanced |
| | D) | unbalanced |
| | E) | unforced-choice |
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| 7 | |
What happens to responses when a halo effect is introduced? |
| | A) | participants become easy raters |
| | B) | participants give extreme judgments |
| | C) | participants choose the central or neutral point |
| | D) | participants rate objects consistently from question to question |
| | E) | participants procrastinate in making choices |
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| 8 | |
When the response options to a question are yes or no, the scale is called a(n) _____ scale. |
| | A) | dichotomous |
| | B) | continuous |
| | C) | multidimensional |
| | D) | balanced |
| | E) | unforced-choice |
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| 9 | |
Thomas is designing a scale that measures the psychological meanings of an attitude object using bipolar adjectives. He is designing a ____ scale. |
| | A) | Likert |
| | B) | summated rating |
| | C) | Stapel |
| | D) | semantic differential |
| | E) | constant sums |
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| 10 | |
Checklists produce _____ data. |
| | A) | nominal |
| | B) | ordinal |
| | C) | interval |
| | D) | ratio |
| | E) | nominal and interval |
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